PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
多年后，“微点店铺”已从最初的几个产品线，成长为一家汇聚原创设计与复古情怀的品牌。这里没有华丽的包装，只有时间与汗水雕刻出的每一条缝线、每一抹色调。林夏坚持“不为潮流而生，只为心意长存”的信念，无论是客户定制的婚嫁首饰、孩子的成长纪念册，还是企业定制的礼品，每一件作品都承载着独一无二的故事。
First, I need to verify the validity of the link. It seems to be a standard Weidian link format, so it might be a real store. However, without access to its backend or content, I can't know specific information about the store or its products, so the story should be general.
Need to check if there are any common elements in Weidian store stories. Generally, these might include overcoming obstacles with determination, dedication to customers, etc. The story should be flexible enough to adapt to different themes, such as a lifestyle, handmade products, or service-oriented business. httpsweidiancomuserid1802771872
Next, consider the user's potential needs. They might be a store owner on Weidian looking for a promotional story, or a content creator needing to design a marketing story for a client. The story should emphasize values like trust, quality, customization, and service, to meet the needs of Weidian store customers for unique products or services.
一位常客曾说：“我在这里找到了家的感觉。”这句话让林夏感慨万千。她希望“微点店铺”不仅是商品交换的空间，更是温暖与记忆的传递者。即使未来充满未知，她仍愿与每一位相遇的人，共饮一杯时光，以匠心守候，让每一次选择都成为值得回味的风景。 Need to check if there are any common
Possible structure: Start with the founder's background, describe the journey and inspiration, highlight values and achievements, and conclude with the store's vision. This structure is engaging and covers all necessary aspects without assuming specific details.
——【】 注：故事以通用情感为切入点，避免涉及敏感信息，适合多种行业主题（如手工、定制服务、情感礼品等）。可根据实际店铺特色调整细节。 Next, consider the user's potential needs
The story should be concise, have a clear theme, and evoke emotions or a vision of the future to attract attention. It might need to include elements of journey, challenges, and achievements. It's important to avoid specific information that could change without notice, such as product details or store location.
在喧嚣的都市中，有一个静谧的角落，那是“微点店铺”诞生的地方。店主林夏曾是个普通的手工爱好者，因一次偶然的机会，她为亲友定制了专属的皮具饰品。细腻的手工与真诚的服务打动了身边的人，而这份小小的成功，却让她萌生了一个更大的梦想——创办一个属于每个人的心意工坊。
Also, ensure that the story is in Chinese, as the link is for a Weidian store. Keep the tone friendly and professional. Avoid sensitive topics or specific product details not mentioned by the user.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
